CLEAN&CLEAR® is no longer just your trusted facial care brand. The introduction into the body wash category had to be memorable, super energetic and F-U-N. "Guys, it needs to be fun" was stated over and over again by our VP of Beauty and is what pushed me to develop the color combinations in the graphics and structures.
The translucent tinted structure allows visibility of the product on shelf. The large graphic bubbles are an extension of the Morning Burst® icon and C&C graphic language.
DDB New York print advertising campaign inspired by final packaging.
Burst • A • Move! DDB New York and CLEAN & CLEAR® hosted a dance contest on Facebook in conjunction with the launch of the new MORNING BURST™ energizing body washes. The T.V. commercial featured the dance to be learned by 2 bffs. Fans then uploaded their videos on the Facebook page for the chance to win the coveted prize. The contest generated a huge amount of buzz on Facebook. Not only were there record levels of engagement on the CLEAN & CLEAR® Facebook wall, but the fan base also drastically increased from 50,000 to well over 200,000 and counting.
RALUCA PREDA 2023