Merriweather Coffee + Kitchen

Quality
coffee and 
and food.
Aussie vibes.

CREATIVE DIRECTION
BRAND IDENTITY
BRAND EXPERIENCE
PACKAGING AND MERCH DESIGN

Merriweather is a highly successful Australian-style cafe located in the West Village in New York City, created, built, and owned by my Aussie husband, Peter, and me. Merriweather brings the winning combination of Australia’s high-quality cafe culture and unpretentious beach vibes to NYC. The vibes are happy and relaxed and the food and drink quality are taken seriously.

I was inspired to bring the bright and bold colors found in Australia’s nature and beaches and the warmth of its people into the identity and overall design of the cafe. The bright interior with its pops of color and greenery creates a welcoming and happy environment reminiscent of cafe culture in Australia.

The Identity

Laid-back Aussie

Merriweather is a vibe; a human experience. The branding evokes that spirit; it is adaptable, flexible and playful. The graphic elements used throughout the merchandise evolve and continue to delight all customers, die-hard and brand new.

We wanted the logo to embody the spirit of that laid back and cheerful aussie spirit without being too literal of surf culture. Using a hand drawn logo and pairing it with hand drawn tropical elements, the logo feels warm and friendly, like sunshine at a beautiful beach.

You Do You

A collection of drink icons

Everyone has different drink needs, whether it be in the form of caffeine in-take, temperature preference or brewing method. I developed these playful icons  represent all Merriweather customers.