Raluca Preda

CLEAN&CLEAR®  Asia Projects

Since 2011, Asia Pacific and primarily India have become priority markets for CLEAN & CLEAR®. As these markets become more saturated than ever with Western brands, the honest communication of natural ingredients on packaging has proved essential to design strategy.

Working with my DD and the local marketing and engineering team in Asia, I designed and developed packaging and graphics that strategically communicate the “active”ingredient in a bold way while maintaining the CLEAN & CLEAR® visual style. Implementing a "kawai" and premium beauty sensibility are very important design directions in the Korean marketplace.
Graphic Design, Secondary Packaging Design, Icon Design