M•A•C Beauty
Brand Innovation Playbook
LAYOUT DESIGN
Born at a time when self-expression and the counter culture movement was taking shape, M•A•C Beauty became the voice and soul of the party of non-conformists. With the changing times of creative self-expression and artistry, this brand needs to evolve while staying true to it’s founding principles.
Through a collaborative journey of discovery we delivered a refreshed brand vision and future-proof framework in a bold and un-branded playbook. This highly visual and bespoke brand strategy book is one which tells an inspiring and action oriented story of this brand’s past and future - how it can successfully and strategically evolve into a relevant and powerful brand once again.
SOIL
2022 Annual Report
GRAPHIC DESIGN
LAYOUT DESIGN
SOIL is a non-profit research and development organization working in Haiti to design, test, and implement sustainable and cost-effective solutions to the sanitation crisis. Designing the 2021 and 2022 annual reports have been an honor and privilidge.
Sanofi Regeneron
Severe Asthma Patient Journey
ART DIRECTION
LAYOUT DESIGN
ILLUSTRATED BY: BRIAN CHU
The uncontrolled moderate to severe asthma patient has a unique journey with asthma that is much more unpredictable, exhausting and ultimately hopeless.
My task was to design a patient journey, in a book format, that tells the insights story in a compelling way and grounds the reader - primarily, the pharma client - in the patient mindset. After immersing myself in the research and interviews of severe asthma sufferers, one quote stood out to me the most “when I have an asthma attack, my world goes to black and white.” This inspired the graphic novel format.
My task was to design a patient journey, in a book format, that tells the insights story in a compelling way and grounds the reader - primarily, the pharma client - in the patient mindset. After immersing myself in the research and interviews of severe asthma sufferers, one quote stood out to me the most “when I have an asthma attack, my world goes to black and white.” This inspired the graphic novel format.
RALUCA PREDA 2023