This insight inspired the design objective for this new line of facial cleansers. Working closely with our in-house ID team, our objective was to create a custom structure that referred back to the health drink. Graphics needed to be super fun and high energy while communicating the natural story of fruit blending with anti-oxidants and vitamins.
Detail of custom designed swirl top.
Design treatment of our ingredient story had to speak to teens in a fun, easy and believable way.
I went on the press check for the tube and bottle labels to ensure that our colors popped, gradients printed smoothly and we achieved a nice balance of vibrant translucent colors. Translucency is a C&C brand element.
DDB New York created T.V. ads inspired by the final product. These are some commercial stills.
RALUCA PREDA 2023